Brand Identity

I had the privilege to be lead designer and art director on this Carew Co. branding project for Among Friends Baking Mixes. It began with the idea of a casual conversation about baking between friends and eventually grew to encompass a string of lighthearted messaging advocating for the ease and healthiness Among Friends offers its consumers. Logo design, color palette, typography, web design and product packaging were all materials in the mix.

PRIMARY LOGO & CONVERSATION

COLOR PALETTE

TAGLINE & PHOTOGRAPHY

PACKAGING

RESPONSIVE WEB DESIGN