Brand Identity & Collateral

Carew Co. branding and collateral project for a new “DIY” travel public relations company, Sparrow Travel Media. My team and I team presented logos, then I brought the brand to life with the adventures of Albert the “penbird” character in everything from business collateral to website design, storyboard concepts and artwork.

Our client wanted a fun, approachable brand look and feel that would be exciting and organic. I loved the idea of flight patterns, flocking and talking and juxtaposing that with tourism and public relations.

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