Carew Co. branding and collateral project for a new “DIY” travel public relations company, Sparrow Travel Media. My team and I team presented logos, then I brought the brand to life with the adventures of Albert the “penbird” character in everything from business collateral to website design, storyboard concepts and artwork.
Our client wanted a fun, approachable brand look and feel that would be exciting and organic. I loved the idea of flight patterns, flocking and talking and juxtaposing that with tourism and public relations.